A Day in the Life of a Video Producer: Behind the Scenes at 91 Stone Productions

If you’ve ever watched a high-quality commercial and thought, “Wow, that looks amazing,” you might not realize just how much work goes into creating those few seconds of visual magic. Welcome to 91 Stone Productions, where we transform ideas into cinematic brilliance right here in North Carolina. Today, we’re giving you a VIP pass to the world of a video producer—specifically, what goes down in the pre-production process of crafting a commercial. Grab your coffee (or energy drink, no judgment here) and let’s get into it.