How Video Marketing Can Increase Your Brand Awareness

Lights, Camera, Brand Recognition!

Imagine scrolling through Instagram or TikTok, and you come across a brand video that instantly grabs your attention. It’s engaging, tells a compelling story, and makes you remember the brand—even days later. That’s the power of video marketing in action. The experience of the viewer can be further enhanced through captivating visuals, impactful audio, and a clear message that resonates with the audience. Furthermore, video marketing can create an emotional connection with viewers, making them more likely to remember and engage with the brand.

In today’s digital world, where competition is fierce and attention spans are shorter than ever, video is the ultimate tool for increasing brand awareness. If you’re not using it yet, you’re leaving money—and visibility—on the table. Video marketing can be utilized across multiple platforms and channels, allowing brands to reach a wider audience and increase their visibility.

So, grab some popcorn, because we’re about to break down how video marketing can boost your brand, expand your reach, and make you unforgettable.

1. The Science Behind Why Video Works

Humans are visual creatures. Our brains process images 60,000 times faster than text, which is why video is the most powerful way to communicate your brand message. Additionally, videos can evoke emotions and create a lasting impression on viewers, further enhancing brand recall.

•People remember 95% of a message when it’s in a video, compared to just 10% from text. This is due to the fact that videos combine visual and auditory elements, making them more engaging and memorable than text alone.

•Social videos generate 1,200% more shares than text and images combined. The shareability of videos allows brands to reach a wider audience and increase their brand awareness organically.

•YouTube is the second-largest search engine, meaning video can significantly boost your brand’s visibility online. Optimizing videos for search engines can increase brand visibility and drive organic traffic to a brand's website or social media pages.

It’s no surprise that major brands invest in video marketing to stay relevant. Think about Nike’s cinematic ads, Apple’s product launch videos, or even the iconic Old Spice commercials. They stick in your mind, right? That’s brand awareness at work. These brands utilize video marketing to create a strong brand identity, tell compelling stories, and connect with their audience on an emotional level.

2. Video Grabs Attention in a Crowded Digital Space

Let’s face it—people scroll through their feeds at lightning speed. Your job is to stop them in their tracks. Additionally, the autoplay feature of videos on many social media platforms can capture attention even without the viewer's active intent.

Video automatically catches the eye in a way that static images or text posts can’t. Social media platforms like Instagram Reels, TikTok, and YouTube Shorts prioritize video content, meaning your brand has a higher chance of being seen. This is because videos are more engaging and dynamic than static content, and they are more likely to keep viewers' attention.

🔹 PRO TIP: Hook your audience in the first 3 seconds! Platforms like TikTok and Instagram favor content that grabs attention instantly. A strong opening can capture viewers' curiosity and encourage them to watch the entire video.

3. Boosting Brand Recognition with Video

Think of your brand as a movie character. How do you want people to remember it? You can either be the protagonist of the film or the dopey extra who gets left in the first scene. Video allows you to establish:

✅ Your Brand Personality – Is your brand fun and quirky like Duolingo’s TikToks, or sleek and professional like Tesla’s promo videos? Consistent brand personality helps viewers understand what your brand stands for and what makes it unique.

✅ Your Brand Aesthetic – Use consistent colors, fonts, and visuals to create a recognizable identity. A strong brand aesthetic creates a cohesive and memorable brand experience for viewers.

✅ Your Brand’s Unique Voice – Whether it’s humorous, inspirational, or educational, video lets you define and reinforce your messaging. A consistent brand voice helps to establish trust and build relationships with viewers.

Over time, the more people see your videos, the more familiar and trustworthy your brand becomes. This familiarity can lead to increased brand loyalty and repeat business.

4. Video Improves SEO & Makes You Easier to Find

Just like the classic game “Where’s Waldo” your brands influence can get lost in a sea of other businesses which can lead to difficulties getting the news out there about your cause, service, or product. Want more people to discover your brand? Video marketing dramatically improves your search engine ranking. Additionally, video content can increase the time viewers spend on your website, which is a positive signal to search engines.

Google prioritizes video content, meaning websites with embedded videos are 53 times more likely to rank on the first page of search results. This is because videos are seen as high-quality content that provides value to users.

🔹 SEO TIPS for Video Marketing:

✔ Add keyword-rich titles and descriptions to your videos. This helps search engines understand the content of your videos and match them with relevant search queries.

✔ Include closed captions (search engines can read them, making your content more discoverable). Closed captions also make your videos accessible to a wider audience, including those who are deaf or hard of hearing.

✔ Post videos on YouTube, then embed them on your website. This allows you to leverage the power of YouTube's search engine while also increasing the time viewers spend on your website.

The longer people stay engaged with your video, the better your site ranks—boosting your brand awareness organically. This is because search engines view engagement as a sign of high-quality content.

5. Social Media Loves Video (And So Do Algorithms)

Ever wonder why your Instagram posts get fewer views than a 30-second video? It’s because social media algorithms prioritize video content. This is because videos are more likely to keep users engaged on the platform, which is beneficial for both the platform and the brands that create video content.

📌 How Each Platform Uses Video for Brand Awareness:

✅ Instagram & TikTok: Short-form videos (Reels, Stories) are 2 to wider audiences. These platforms are designed for short-form video content, and they have features that make it easy for brands to create and share engaging videos.

✅ Facebook & LinkedIn: Videos get 5x more engagement than stati posts. These platforms have a larger user base than Instagram and TikTok, and they offer a variety of video formats that brands can use to reach their target audience.

✅ YouTube: The #2 search engine in the world, perfect for long-form brand content. YouTube is the go-to platform for long-form video content, and it offers a variety of features that brands can use to optimize their videos for search and discovery.

If you want free organic exposure, video is the best way to beat the algorithm. By creating high-quality video content that is relevant to your target audience, you can increase your chances of being seen by a wider audience on social media.

6. Videos Convert Viewers into Customers

Brand awareness isn’t just about getting noticed—it’s about turning viewers into loyal customers. Video can also be used to educate viewers about your products or services, which can lead to increased sales.

A well-crafted video builds trust, credibility, and engagement, leading to

✔ Higher conversion rates (videos on landing pages boost conversions by 80%) This is because videos can help to build trust and credibility with viewers, and they can also demonstrate the value of your products or services in a more engaging way than text or images alone.

✔ Increased social shares (brands with video content get 12x more shares than those without) This is because videos are more likely to be shared on social media than other types of content, which can help to increase brand awareness and reach.

✔ Better customer retention (people stay loyal to brands they feel connected to) This is because videos can help to create an emotional connection with viewers, which can lead to increased brand loyalty and repeat business.

🔹PRO TIP Use video testimonials, behind-the-scenes footage, and brand storytelling to humanize your business..

7. Video Makes Your Brand Shareable & Viral-Worthy

In the digital age, where content is king, everyone dreams of their brand going viral. While there's no foolproof recipe for virality, video content significantly increases your chances of achieving it.

Think about some of the most successful viral campaigns in recent memory:

• ALS Ice Bucket Challenge: This campaign raised an astounding $115 million for charity, largely due to the power of user-generated video content. People filmed themselves dumping ice water over their heads and challenged others to do the same, creating a chain reaction that spread like wildfire across social media.

• Dove's Real Beauty Sketches: This campaign used emotional storytelling and video to humanize the Dove brand. By showcasing the gap between how women see themselves and how others perceive them, Dove tapped into a powerful message that resonated with viewers and encouraged them to share the video.

• Wendy's Social Media Roasts: Wendy's took a bold and humorous approach to social media, using video to roast its competitors and engage with its audience. This strategy generated massive engagement and shares, proving that humor and video are a potent combination for viral content.

These examples illustrate the power of video to capture attention, evoke emotions, and spark conversations. When your video content resonates with viewers, they're more likely to share it with their friends and followers, expanding your brand's reach organically without the need for paid advertising. The more people share your content, the more exposure your brand gets, leading to increased brand awareness and recognition.

Final Thoughts: If You're Not Using Video, You're Falling Behind

In conclusion, video marketing is no longer a luxury; it's a necessity for any business that wants to stay competitive in the digital landscape.

• Video is the most effective way to boost brand awareness and reach a wider audience.

• Social media algorithms favor video content, giving it greater visibility in users' feeds.

• Video improves SEO, engagement, and conversions, leading to better overall results from your marketing efforts.

• People trust brands that use high-quality, storytelling-driven videos to connect with their audience on a deeper level.

Ready to take your brand awareness to the next level?

At 91 Stone Productions, we specialize in creating compelling, high-quality video content that helps businesses achieve their marketing goals. Whether you need promotional videos, social media content, or brand storytelling, our team of experts has the skills and experience to deliver results.

Book a FREE consultation today and get 10% off your first project!

Let's make your brand unforgettable.