Why Every Business Needs Video Marketing in 2025
Introduction: The “TikTok-ification” of Everything
Picture this: It’s 2025, and you’re scrolling through your favorite social media platform. What catches your attention? A long-winded text post? A stock image? Probably not. Instead, it’s a snappy, engaging video—maybe a behind-the-scenes look at a business, a customer testimonial, or a slick product demo.
We live in a video-first world now. Businesses that aren’t leveraging video marketing are, well… stuck in 2010, like a flip phone in an iPhone world. If you’re serious about growing your brand, attracting customers, and staying ahead of the competition, video marketing isn’t optional—it’s essential.
In this post, we’ll break down why video marketing is the secret sauce for business success in 2025 and how you can use it to skyrocket engagement, sales, and brand loyalty.
1. People Are Consuming More Video Than Ever
With consumerism at an all time high, being able to get your business to the forefront of the market is the biggest determining factor in the major success or epic failure of your company. With this in mind Let’s talk numbers.
•By 2025, online videos will make up over 82% of all consumer internet traffic (Cisco).
•The average person watches 17+ hours of online video per week (Wyzowl).
•73% of consumers say they’d rather watch a short video to learn about a product than read an article.
It’s clear: video isn’t just growing—it’s dominating. Whether it’s short-form content (TikTok, Instagram Reels, YouTube Shorts) or long-form storytelling (YouTube vlogs, brand documentaries), video is the preferred way people consume information.
What does this mean for your business?
If you’re not creating video content, you’re missing out on the #1 way people engage with brands. Simple as that. Which leads two the second reason you need video in 2025;
2. Video Builds Trust and Credibility Like Nothing Else
Would you buy something from a random website with zero customer reviews, no product demo, and no proof it even works? Probably not. Unfortunately a lot of businesses have the mindset of “my product will speak for itself” which produces a “Sea of Fakes” copying the legitimate brands and causing distrust and in the brands who actually want to help their clientele.
Now imagine seeing:
✅ A testimonial video of a happy customer using the product
✅ A behind-the-scenes clip showing how the product is made
✅ A founder story video explaining the passion behind the brand
Suddenly, that product feels real. That business feels authentic. And trust? Through the roof.
Pro tip: If you want to boost credibility, invest in:
•Customer testimonial videos (social proof is everything!)
•Behind-the-scenes content (people love transparency)
•Live Q&A sessions (engagement + authenticity = gold)
3. Google (And Every Other Algorithm) Loves Video
Let’s talk SEO (Search Engine Optimization) for a sec.
Ever noticed that when you Google something, videos show up at the top? That’s because Google prioritizes video content—especially YouTube videos (since Google owns YouTube).
Here’s how video helps your search rankings:
🔹 Increases time on page – People stay longer when watching a video, which tells Google your content is valuable.
🔹 Encourages backlinks – Websites are more likely to link to video content, which boosts your authority.
🔹 Drives engagement – Videos get more shares and interactions, which signals quality content.
SEO Hack:
• Embed a video on your website’s homepage
• Add keyword-rich descriptions and captions to your videos
• Post on YouTube with an optimized title, tags, and description
4. Video Content Converts More Customers
Let’s be real—at the end of the day, marketing is about making sales. And making sales is all about proving your product or service is helpful or useful to the person your trying to sale it to. (Hence The beautifully crafted blog to show you the power of video)
And guess what?
•84% of consumers say they’ve been convinced to buy a product after watching a brand’s video (Wyzowl).
•Landing pages with video can increase conversion rates by up to 80%.
•E-commerce stores with product videos see 2x the sales compared to those without.
Why does video convert better? Because it shows rather than tells. People can see your product in action, understand how it works, and visualize themselves using it.
Pro Tip:
•Use explainer videos to simplify complex products
•Add call-to-action buttons in videos to drive sales
•Re-target website visitors with video ads for better conversions
5. Social Media Platforms Are Pushing Video Hard
Ever noticed how social media is prioritizing video more than anything else? If you haven’t 2025 is the year to capitalize and build a loyal following for your cause. Don’t think video is the way to go just take a look at 5 of the top social media platforms in use today.
For Example:
✅ Instagram? Now mainly Reels.
✅ Facebook? Prioritizing video in the feed.
✅ TikTok? Pure video.
✅ LinkedIn? Video posts get 5x more engagement than text posts.
✅ YouTube? Second-largest search engine in the world.
If your brand isn’t making video content, you’re missing out on the biggest opportunity for organic reach, engagement, and audience growth in 2025.
Pro Tip:
• Batch create content – Film multiple videos in one session
• Repurpose long videos – Cut them into smaller clips for different platforms
• Go live – Live videos get 6x more engagement than regular videos
6. Video is Now More Affordable Than Ever
Back in the day, video production required huge budgets and Hollywood-level equipment. Well, Not anymore. With smartphones, affordable editing tools, and AI-driven enhancements, professional-looking video is accessible to everyone.
While we always recommend taking the stress off of yourself to constantly create content by hiring a professional we understand that thats not always an option With that in mind here are the tools you will need to produce good quality content for your brand in the mean time. Just remember that these thigs come with a learning curve and will require you to learn a new skill set that may take away from you business or service in the grand scheme of things.
Budget-friendly tools for businesses:
🎬 Filming: iPhone 15 Pro, DSLR cameras, or mirrorless cameras
🎬 Editing: Adobe Premiere Pro, Final Cut Pro, or CapCut (for quick edits)
🎬 Stock Footage: Envato Elements, Pexels, or Artgrid
🎬 AI Video Tools: Descript (for auto-captioning), Runway (AI-powered video editing)
While hiring a professional can cost a pretty penny, Even if you do, the cost of high-quality video production has become way more affordable than it was 5 to 10 years ago.
Final Thoughts: Video Marketing is Non-Negotiable in 2025
To sum it up:
✅ People prefer video over any other content format
✅ Video builds trust, increases engagement, and converts customers
✅ Social media platforms and Google favor video content
✅ Video production is easier and more affordable than ever
So, if you’re not investing in video marketing in 2025, you’re leaving money on the table—plain and simple.
🚀 Ready to Elevate Your Brand with Video? At 91 Stone Productions, we specialize in crafting high-quality, story-driven videos that help businesses grow. Whether you need a brand promo, social media content, or a full-scale marketing campaign, we’ve got you covered.
💡 Book a free consultation today and get 10% off your first project!
📩 Let’s bring your vision to life. Contact us today!
